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Eclair Cameras: Kodak and the survival of 16mm
Tell Kodak that you buy $800,000 - $1.5 million worth of stock a year! I
just tried to order some hi-con 7363 in Super-16, (ie-Single Perf), and they
would not even special order it for me! The only convenient way to shoot my
credits in S-16 was to special order Plus-X Reversal (minimum 18 rolls in single
perf); then process it as hi-con (D-97).
With 16mm, Kodak needs to follow IBM's lead after IBM blew their stranglehold
on the PC market ---- set up a separate divison for 16mm and 8mm not
answerable to the guys upstairs, so that an order worth $500 is meaningful-enough to
that division to service it properly. Kodak will doubtless allow 16mm to die
faster than it otherwise would, simply because a product that may bring in many
millions a year might not be considered "profitable-enough" by the definition
of the big dinosaur Mother company. Kodak just layed off 10% of it's entire
work force, after a similar layoff last year. That tells you something. Mark.
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